D'ALMA CONCEPT STORE
Reuse, transform, display.
The project for D’ALMA began with the transformation of the existing shop, seeking to retain and reuse some of the display units and structures already present in the space. Rather than replacing them, the approach was to reinterpret them through the introduction of new materials and a more restrained architectural language.
Timber was used as a unifying element, bringing greater warmth and comfort to the interior while providing a counterpoint to the continuous flooring and metal elements. The existing display units were thus incorporated into a new composition, establishing an identity more closely aligned with the character of the brand.
The new display elements were designed as lightweight structures distributed throughout the central area and along the walls, where they interact with large mineral-finish panels. The result seeks to balance the presence of the materials with the necessary neutrality of a space dedicated to fashion, allowing architecture and product to coexist without competing.
Photography: Vítor Leal Barros
Consultants: D’Alma Store; ALB Mobiliário
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